The Gray Pages

Friday, November 25, 2005

Is it live, or is it NBC News?

NBC Stuck to Sunny Rebroadcast of Last Year's M&M's


NBC did not interrupt its broadcast of the Macy's Thanksgiving Day parade yesterday to bring viewers the news that an M&M balloon had crashed into a light pole, injuring two sisters.

In fact, when the time came in the tightly scripted three-hour program for the M&Ms' appearance, NBC weaved in tape of the balloon crossing the finish line at last year's parade - even as the damaged balloon itself was being dragged from the accident scene. At 11:47 a.m., as an 11-year-old girl and her 26-year-old sister were being treated for injuries, the parade's on-air announcers - Katie Couric, Matt Lauer and Al Roker - kept up their light-hearted repartee from Herald Square, where the parade ends.

"Will these classic candymen get out of this delicious dilemma?" Mr. Roker asked, referring not to the accident but to the premise of the attraction, a red M&M's attempt to save his yellow counterpart, who had been blown from the basket of a hot-air balloon.

1 Comments:

  • Sure, but what did Roker say on his Web page? (Really, tell me what he said -- I donĀ“t have time to check unimportant Web pages.)

    By Anonymous Anonymous, at 8:00 PM  

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