I shouldn't condone this

And yet, I can't help but laugh. New rule: any and all misbehavior will be excused if it cracks me up. All is forgiven, guy who made up fake reviews and put them on movie posters!

I also have to laugh at the news reporter/anchor saying, "Normally, we wouldn't put this stunt on the air." I think he should have finished the sentence with "... except we really really wanted to."

...

Update: I found this, which is the same play as executed by the Burger King mascot.

Also: I have to enjoy that he pleaded innocent.